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An important visit advancing cultural exchange, tourism, investment and opportunities for collaboration between the United Kingdom and Ethiopia.
The UK delegation arrived safely in Addis Ababa ahead of its participation in Oromia Tourism Week 2026, marking the beginning of an important programme of international engagement and cultural exchange.
The delegation received a warm and distinguished welcome at the airport, with VVIP airport protocol and reception arrangements coordinated by representatives from Ethiopia’s education and business sectors, alongside the Oromia team.
The reception reflected the hospitality extended to the visiting delegation and established a positive foundation for the programme of meetings, engagements and cultural experiences planned during the visit.
The visit was made possible through the invitation of Commissioner Lelise Duga, providing an opportunity to explore Oromia’s cultural heritage, historical significance, tourism destinations, traditional craftsmanship and investment potential.
A platform for cultural discovery, business dialogue and opportunities for international engagement.
The delegation expressed sincere appreciation to Dr Tagay Mifta Ababulgu, President and Founder of Atlas Business and Technology College and Red Sea Investment Group; Dr Berhanemeskel Tena, President of Madda Walabu University; and Haymanot Mekonnen, PhD Candidate and Vice President of Business Development at Atlas Business and Technology College.
The arrival represented an important step in developing relationships between professionals, businesses and institutions in both countries, bringing together expertise in tourism, investment, technology, AI, healthcare, education, media, entertainment and women’s economic empowerment.
Oromia is known for its diverse landscapes, rich cultural traditions, historical heritage and distinctive tourism experiences. The delegation’s visit provided opportunities to understand the region and explore international tourism, business engagement and investment potential.
The delegation also expressed its thanks to the Deputy Commissioner and the Oromia team for their warm welcome, hospitality and coordination. These efforts helped establish a strong starting point for engagement with local institutions, regional representatives and other stakeholders.
The delegation aimed to understand local priorities and identify meaningful opportunities across a range of sectors.
Discovering Oromia’s landscapes, traditions, cultural attractions and opportunities to promote the region internationally.
Identifying areas of shared interest in digital development, artificial intelligence and technology-led solutions.
Exploring potential connections between Ethiopian enterprises and international business networks.
Exploring opportunities for knowledge sharing and connections between professionals and organisations.
Encouraging dialogue between educational institutions and opportunities for knowledge exchange.
Recognising the role of skills development, entrepreneurship and local craftsmanship in sustainable opportunity.
Explore the sectors and relationships at the heart of the UK–Ethiopia dialogue.
The delegation extended particular appreciation to Commissioner Lelise Duga for the invitation and opportunity to visit Ethiopia and engage with Oromia’s culture, history, tourism, traditions and investment potential.
Special thanks were extended to Dr Tagay Mifta Ababulgu, Dr Berhanemeskel Tena and Haymanot Mekonnen for their support with airport protocol, professional coordination and the delegation’s reception.
The delegation also acknowledged the Deputy Commissioner, Oromia team and representatives across the education, business and regional sectors whose collaboration helped facilitate its arrival. Their welcome demonstrated how local leadership and institutional cooperation can bring visiting professionals and regional stakeholders together.
Micro Tech London operates across digital transformation, technology, artificial intelligence integration and international partnerships. Its participation in the wider UK delegation reflects an interest in connecting organisations, exchanging expertise and exploring cooperation across international markets.
Engagements in Ethiopia create opportunities to build relationships, understand regional priorities and explore how expertise across different sectors can contribute to future collaboration.
Following its arrival in Addis Ababa, the delegation looked forward to Oromia Tourism Week 2026, held from 29 September to 1 October 2026, and to engagement with Ethiopia’s cultural, tourism, educational and business communities.
The visit represented more than an international gathering. It offered opportunities to build relationships, appreciate Ethiopia’s heritage and explore cooperation with lasting value.
From arrival in Addis Ababa to engagement across Oromia, the visit reflects a shared commitment to strengthening UK–Ethiopia connections through culture, collaboration and opportunity.
Let’s create meaningful opportunities through digital innovation and collaboration.
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