UK Delegation Showcases Business Expertise at Oromia Tourism Week Exhibition 2026
Strengthening International Business Connections Through Exhibition, Investment and Collaboration
TOURISM
WEEK
2026
Event Overview
The UK delegation participated in the Oromia Tourism Week Exhibition 2026, bringing together business professionals, entrepreneurs and representatives from different industries to showcase their expertise, explore opportunities and develop international connections.
A significant highlight of the exhibition was the provision of a dedicated exhibition stand for the UK delegation, offering a platform to present participating businesses, professional expertise, ongoing projects and potential areas for future collaboration.
The exhibition provided an opportunity to introduce the delegation's work to Ethiopian stakeholders, engage with business representatives and explore connections across tourism, investment, technology, healthcare, education, media, entertainment and other sectors.
The participation reflected a shared interest in strengthening business relationships between the United Kingdom and Ethiopia while creating opportunities for knowledge exchange, investment discussions and cross-border cooperation.
Distinguished VIP Participation
The UK delegation was honoured by the participation of President Dr Berhanemeskel Tena (PhD), President of Madda Walabu University, who joined the 11-member UK delegation as a distinguished VIP guest at the Oromia Tourism Week Exhibition 2026.
His presence added an important academic and institutional dimension to the engagement, reflecting the value of collaboration between international business representatives and Ethiopian educational institutions.
The delegation extended its sincere appreciation for his participation and support throughout the exhibition.
A Dedicated Exhibition Platform for the UK Delegation
One of the key highlights of the event was the dedicated exhibition stand provided to the UK delegation by the Oromia Tourism Commission.
The stand created an opportunity for participating representatives to showcase their businesses, professional capabilities, projects and future plans to visitors, stakeholders and potential partners.
It also served as a platform for introducing UK-based expertise, exchanging information and exploring opportunities for business development and international cooperation.
Through this exhibition presence, the delegation was able to highlight the diverse sectors represented within the group and establish connections with individuals and organisations interested in potential collaboration.
On the exhibition floor
More moments from the exhibition
Showcasing Business Expertise and Opportunities
The UK delegation brought together professionals and business representatives from a range of industries, creating a diverse platform for international engagement.
Key areas represented included:
- 01
Tourism and Hospitality
Exploring tourism development, destination promotion and opportunities for international visitor engagement.
- 02
Investment and Business Development
Identifying potential partnerships, commercial opportunities and connections between UK and Ethiopian businesses.
- 03
Technology and Artificial Intelligence
Showcasing digital expertise, AI innovation and technology-driven solutions for organisations.
- 04
Healthcare
Exploring professional connections, institutional cooperation and opportunities for knowledge exchange.
- 05
Education
Encouraging academic relationships, institutional partnerships and international knowledge sharing.
- 06
Media and Entertainment
Exploring creative industry connections, cultural exchange and international entertainment opportunities.
- 07
Women’s Economic Empowerment
Highlighting opportunities in entrepreneurship, skills development, artisan businesses and sustainable economic participation.
The exhibition provided a valuable setting for presenting these areas of expertise and exploring how international partnerships could support business growth and development.
Celebrating Oromia's Culture, Tourism and Investment Potential
Oromia Tourism Week Exhibition 2026 provided a platform to celebrate the region's cultural identity, traditions, tourism attractions and investment opportunities.
The exhibition brought attention to Oromia's rich heritage, natural landscapes, local enterprises and economic potential, creating opportunities for international visitors and business representatives to engage with the region.
For the UK delegation, the event offered an opportunity to gain a deeper understanding of the local business environment, connect with regional stakeholders and explore areas where international expertise and local opportunities could complement one another.
The engagement also highlighted the importance of promoting cultural understanding alongside business development and investment cooperation.
Appreciation to the Oromia Tourism Commission
The UK delegation extended its heartfelt appreciation to Madam Commissioner Lelise Duga and the Oromia Tourism Commission for their exceptional hospitality, warm welcome and support throughout the exhibition.
Special recognition was given to the Commission for providing the delegation with a dedicated exhibition stand and the opportunity to present its businesses, expertise, projects and future opportunities.
The delegation also acknowledged the trust, recognition and coordination extended to its members, which contributed to a welcoming and productive exhibition experience.
People & connections
Moments from the wider delegation
Micro Tech London: Building International Business Connections
Micro Tech London was part of the wider UK delegation, contributing to an international engagement focused on business connections, technology, innovation and cross-sector cooperation.
As a company working across digital transformation, Artificial Intelligence, technology solutions and international partnerships, Micro Tech London recognises the value of platforms that bring together businesses, institutions and stakeholders from different countries.
The exhibition provided an opportunity to engage with the Ethiopian business environment, explore potential areas of cooperation and strengthen relationships that could support future international projects.
Participation in such events reflects the importance of connecting technological expertise and business capabilities with emerging opportunities in international markets.
Looking Ahead: Creating Opportunities Beyond Borders
The Oromia Tourism Week Exhibition 2026 represented an important opportunity for the UK delegation to present its expertise, engage with Ethiopian stakeholders and explore possibilities for future collaboration.
The dedicated exhibition stand, distinguished VIP participation and warm hospitality from the Oromia Tourism Commission made the event a valuable platform for international engagement.
Beyond showcasing businesses and projects, the exhibition helped create connections between professionals, institutions and organisations with shared interests in tourism, investment, technology, education and sustainable development.
Micro Tech London values the opportunity to be part of this wider international engagement and looks forward to the possibilities that continued UK–Ethiopia cooperation can bring.